TAMPA, Fla. – The United Soccer League today announced a multiyear partnership with BRANDT to the USL Preferred Supplier Program as the Official Turf Nutrition Products Supplier of the USL. The agreement with the fast-growing, family-owned company covers the USL Championship, USL Super League, USL League One, USL W League, USL League Two, USL Academy, and USL Super Y League.
Highlighting the partnership agreement is the newly created USL Groundskeeper of the Year award presented by BRANDT, which will be awarded to the groundskeeper who maintains the best natural grass fields, as voted on by players, technical staffs, and coaching staffs.
Founded in 1953, BRANDT has always been at the forefront of plant health with cutting-edge turfgrass products and programs. BRANDT offers a complete line of specialty fertilizers, adjuvants and bio-pesticides for some of the most discerning sports fields in the US. The Brandt family has remained true to a philosophy planted deep in the company’s midwestern roots and forged by an American spirit that focuses on a commitment to quality people and quality products.
“We are excited to welcome BRANDT to the USL Preferred Supplier Program,” said USL Senior Vice President of Corporate Development & Partnerships Josh Keller. “The quality BRANDT’s products provide will allow clubs across the USL ecosystem to produce outstanding natural playing surfaces for players, an element of the game that is essential to delivering top-quality action through the season.”
In addition, BRANDT has forged a team partnership with the USL Championship’s Tampa Bay Rowdies, which will provide the two-time Eastern Conference title winners with new product technologies to help maintain the high standards the club has set for its playing surface year-in and year-out.
“Our partnership makes strategic sense for one reason: The quality of the field turf is fundamental to the quality of play across the USL,” said Karl Barnhart, EVP & Chief Marketing Officer for BRANDT. “As a preferred supplier, we will now be able to bring our innovative products, processes and programs to the leading sports turf groundkeepers in the US, improving the safety, aesthetics and overall playability of USL’s fields. We are thrilled to join forces with the USL and the Tampa Bay Rowdies.”
Through its Preferred Supplier Program, the USL connects suppliers with franchise owners and USL clubs to deliver the best possible experience for all fans. Preferred suppliers are “Best in Class” companies that provide services and products to professional franchises and stadium developers and must meet the USL’s strict quality standards. The USL is currently in discussions with suppliers that support stadium development, as well as the buildout of team front offices and operations.